General guidelines before you start.

Helpful Definitions

APRA has developed various rules relating to the processing of jingle claims, based on APRA’s experience of the practices of jingle writers and advertisers. When processing jingles, APRA uses the following definitions:

Product campaign means a particular promotion for an identifiable branded product or service, or an event, for the same advertiser, if broadcast for a period longer than one month.

Corporate campaign means a particular promotion directed towards increasing awareness of a corporation, without reference to a branded product, service or event. Short term campaigns form part of an advertiser’s corporate campaign.

Short term campaign means a particular promotion where commercials are broadcast for a period of one month or less. Campaigns associated with sales, religious holidays, Mothers’ Day, Fathers’ Day, and Valentines Day are all short term campaigns. All commercials, including commercials for branded products, are regarded as short term if broadcast for one month or less.

APRA understands that in any campaign, there may be a number of commercials. You can claim up to 6 commercials for each product campaign and a total of 6 commercials for corporate and/or short campaigns in each financial year, provided that:

Please note that you cannot claim separately for a shortened or cut-down version of a commercial (e.g. 30” and 60” versions). In cases where multiple writers are claiming the same campaign, a limit of 6 claims will be enforced for the campaign.

Agency Lyrics: Pre-existing lyrics or lyrics provided by the advertising agency which, although incorporated into a commercial, have not been written by the composer submitting the jingle claim. eg. Australian Tourist Commission

Tags: Short pre-existing melodies or lyrics which may regularly feature in particular company brands and have not been written by the composer submitting the jingle claim. They're usually appended to the end of all other commissioned jingles for that advertiser.

  • eg. David Jones: 'There's not other store like David Jones'
  • eg. Toyota: 'Oh What A Feeling'

Corporate Jingle: These are jingles in which:

The advertiser IS the product
eg. McDonalds promoting their charity work.
Telstra promoting their network.
OR generic products/services are advertised with no reference to specific brands.
eg. Hardware Store advertising ladders, paints or drills.
Car retailer stating that they sell cars.
OR that run for a limited time, specifically one (1) month or less:
eg. Mothers Day, Valentines Day, Christmas sales etc.

Corporate jingles are limited to six (6) versions, provided that each version has:

  1. a different soundtrack or
  2. different visuals –

Separate forms may not be submitted for different durations.

Product Jingle: These are jingles in which:

A specific labelled product is advertised.
eg. Hardware Store promoting Dulux paints
McDonalds promoting Big Mac Meal Deals
Car retailer promoting Toyota Hilux vehicles

Six (6) forms may be submitted for each named product commercial, provided that each version has:

  1. a different soundtrack or
  2. different visuals–

Separate forms may not be submitted for different durations.